Meet the Designer
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| Andrea Behar’s modernist philosophy extends to fashion and beyond. She believes clothing should fit the way women live: with designs that are comfortable, contemporary and functional Andrea is someone who doesn't entirely believe in the whims of fashion. She is not selling this season's fashion, she is selling great clothes. Committed to making flattering and luxurious pieces that celebrate women, for Andrea a career in fashion and design was inevitable. Growing up Andrea was influenced by her mother who owned a New Jersey boutique department store. Soon, Andrea developed her own innate sense of style, design, and creativity. Watching her mother only heightened Andrea’s love and passion for fashion. Andrea worked with Franck Olivier, a French Pret-a-Porter company in Paris, where she served as the director for the U.S. exported collection. Inspired to launch her own collection, Andrea created Jabé – a successful line of women’s apparel sold to boutique and department stores nationwide. Currently, Andrea serves as Chief Designer of the Andrea Behar brand. Her feminine silhouettes are embellished with intricate details and her innovative ability to transform simple garments into sexy and luxurious clothing for women is the reason why major retailers have sought her designs for their own private label brands. Today, Andrea continues to extend her creativity by designing exclusive collections for Neiman Marcus, Bloomingdale’s, Boston Proper and Dillards. Andrea is breaking the fashion mold by introducing a couture-like sensibility into everyday wear. With her independent spirit, she infuses cutting-edge elements and effortless sophistication into every piece. The Cellies™ Story “No matter how convenient cell phones are, they are quite a nuisance to carry around. I created Cellies™ because I needed something to solve a real problem I was having,” says Andrea. “I was either missing calls because I couldn’t hear my phone ringing or feel it vibrating in my bag. I would also try to tuck it discreetly inside my bra strap because I didn’t want to hold it in my hands all the time; or put it down somewhere and misplace it. I wanted something that allowed me to carry my phone hands-free and still be able to access it. The only options were bulky belt clip-ons.” The global success of the Andrea Behar brand continues to grow in Summer 2010 with the launch of Cellies. Described as “Arm Candi for Your Cell,” this functional fashion accessory is a stylish cuff bracelet that easily slips on your wrist and allows cell phone users to conveniently wear their phones, and not just carry them. The timeless and innovative creations of Andrea Behar will stand the test of time and soon will make her an international household name. |